Trademarks and copyrights are extremely valuable assets for companies. A trademark can be the primary identity for any product which provides it a higher value in the market. Copyright, on the other hand, is associated with literature, music, photographs and determines the right to use and broadcast them.
As these assets are extremely valuable for accompanying, so companies take all possible steps to bring unauthorized users to the courts, primarily to claim compensation for unauthorized usage and to seek to cease and desist orders.
Trademark Litigation: Trademark Litigation is undertaken against trade dress, dilution, unfair competition, false advertising, false endorsement, domain name, gray market, and counterfeit activities. The primary aim is to protect the exclusivity of the trademark and ensure that the goodwill it bears is maintained. Certain trademark claims are also made before the Trademark and Trial Appeal Board (TTAB).
Copyright Litigation: Copyright Litigation is undertaken when a copyrighted product is used in an unauthorized manner. This can be the illegal broadcast of music or the illegal printing of books. Other serious acts include movie and music piracy. Copyright litigation tries to ensure that the genuine right holders have the exclusive rights to monetize the product.
No designation has been made by the Texas Board of Legal Specialization for a Certificate of Special Competence in this area.